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Case Study — KITSCH

Ongoing Creative Partnership (2023–Present)

Two-year collaboration delivering consistent, performance-ready vertical content across product-led transformations, seasonal activations and lifestyle integrations.

Contribution includes proactive ideation, product opportunity identification and ongoing UGC production supporting both organic and paid placements.

Performance metrics

🔥 Product-Led Transformation
Thermal Brush Blowout

Performance metrics

🌿 Routine-Based Integration
POV: Natural Hair, But Better

Performance metrics

💌 Seasonal Activation
Valentine’s Day GRWM

Performance metrics

✨ Aspirational Lifestyle Integration
Rustic Vanilla Perfume


Hair

⭐ Product-Led Transformation
L'Oréal - Absolut Repair

✨ Hair Styling Demo
TYMO - Stylux

💫 Before and After Transformation
L’Oreal - Metal Detox

💖 Curling Tool Demo
TYMO - Curl Pro Plus


Skincare

🫧 Skincare Review
Celladix

☕ Skincare Routine Demo ☕
Neuraé

🧖‍♀️ ASMR Lifestyle Product Integration
The Ordinary

💆‍♀️ First Impression
April Skin


Beauty

💄 Product Review
Lancôme

💄 Blush Try-On
Huda beauty

💅 Makeup First Impression
NYX Cosmetics

💐 Lifestyle Product Focus
Cacharel Fragrance


Fashion

🛍️ Bag Unboxing
Sézane

💍 Jewelry Try-on Haul
Nola Amsterdam

👢 Outfit Styling
UGG

✨ Outfit Check


Travel

🏨 Lifestyle Ambiance shots
VIP Yatch Paris

🌊 Scenic Lifestyle Shots
Polaris Rent

🌿 Aspirational Lifestyle Content
Independent Hotel Property

🚤 Lifestyle Travel Video
Boat tour company


Food & Restaurant

🍣 Ambience Lifestyle Content
(Launch Event)
Atica (Immersive Restaurant)

🍽️ Soft Promo
Les Artizans Montorgueil

🍣 Lifestyle Product Integration
Sushi Shop (Food Delivery)

🍷 Aspirational Lifestyle Content
L'Escargot Montorgueil


On site experiences

🕶️ Shopping Experience Vlog
Optic Lab

💅 POV Lifestyle video
Nail Salon

🧘‍♀️ Aspirational Lifestyle Video
Cosmo Pilates

🪞 Lifestyle Video
Maison Magnifisens


Home & Lifestyle

🥛 Aesthetic Product Integration
Alpro

🫧 Vlog-Style Product Integration
Cillit Bang

☕ Product Unboxing & Demo
Nespresso

🪣 Comedic Product Demo
Zeeman
(french version)


Services

Organic UGC for Brand Channels

Native-style vertical content designed for brand-owned social platforms.

Includes:

  • Tutorials and routines
  • Soft review formats
  • Trend participation
  • Lifestyle integrations
Paid Media Creative Variations

Creative iterations developed to support campaign testing and performance optimization.

Includes:

  • Alternate hooks
  • Messaging variations
  • CTA adjustments
Long term creative partnership

Long-term content collaboration supported by proactive ideation and activation planning.

I work closely with brands to identify content gaps, product opportunities, trend moments and calendar-based activations, contributing to creative proposals rather than working from fixed campaign briefs.

Includes:

  • Monthly content batches & Ideation
  • Concept proposals
  • Seasonal & trend-driven activations
  • Product spotlight strategy
  • Multi-platform usage
Bilingual Content Production

Content delivered in English and French.

Raw Footage Delivery

Unedited clips delivered for in-house editing and paid media optimization.

Includes:

  • Clean takes
  • Alternate angles
  • Extra B-roll

About me

I’m Mia, a UGC creator specialising in beauty, hair and lifestyle content for modern digital brands.

My work combines refined visuals with a strong understanding of paid media and platform-native storytelling. In addition to campaign-based collaborations, I support brands through ongoing creative partnerships — identifying content opportunities, seasonal moments and strategic angles that drive consistent, performance-led output.

Over the past years, I’ve collaborated with brands across beauty, fashion, tech and travel, delivering both structured campaign creative and long-term content development.

I create primarily in English, with French-language delivery available for EU-based campaigns.

If you’re looking for a creative partner who combines aesthetic precision with strategic awareness, let’s connect.


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